Advertising for a product has always been about re-investing ways of catching the attention of the consumer. The same is implemented to advertise the product Pepto Bismol, an over the counter drug for indigestion and diarrhea.

If you are an over eater, if there is such a term to describe you, you must keep Pepto Bismol with you to prevent any stomach upset occurring this Christmas season. The brand is part of the guerrilla ad campaign this holiday season brought about by Publicis to boost sales and brand identity.  A funny Christmas video and that’s exactly what the advertisement can be called, Pepto Bismol definitely makes the cut in getting its brand features across and also adhering itself to the humorous side of the consumer.

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