Advertising for a product has always been about re-investing ways of catching the attention of the consumer. The same is implemented to advertise the product Pepto Bismol, an over the counter drug for indigestion and diarrhea.

If you are an over eater, if there is such a term to describe you, you must keep Pepto Bismol with you to prevent any stomach upset occurring this Christmas season. The brand is part of the guerrilla ad campaign this holiday season brought about by Publicis to boost sales and brand identity.  A funny Christmas video and that’s exactly what the advertisement can be called, Pepto Bismol definitely makes the cut in getting its brand features across and also adhering itself to the humorous side of the consumer.

Not one but a couple of funny Christmas videos have been uploaded online by the agency and also broadcasted on TV. Ken Jeong who has been seen in a number of comedy roles in Hollywood is the main lead in the video and has brought his comedian personality to the brand as well. The use of a familiar face has been done smartly by the agency by not taking someone ultra famous who overshadows the brand.

These funny Christmas videos by Pepto bismol are going to be the highlight of the holiday as they have incorporated the Christmas season to join association of the product in the mind of the consumer. The drug definitely comes in handy are you to go to a big Christmas dinner.

If you have not tried the drug before, ask your doctor about it and read the instructions carefully. Also, for children, it has strict usage instructions hence, read before you consume. It is suited to people who suffer from gastric problems as well. Humorous advertisements most of time catch a person’s attention and are a famous way of advertising a product. In Pepto bismol’s case it is an apt way to address a health problem not so serious.

The product packaging is pink and hence, is also called synonymously pink in its by-line of ‘No matter what you throw in your stomach, pink’s got you covered’.